Slack

Software Engineer, Customer Acquisition

Slack

Jun 2018 – Feb 2022 · San Francisco, CA

Improved Slack.com usability, performance, accessibility; led key projects, mentored interns, boosted lead generation, and championed D&I initiatives.

Highlights

  • Slack is where work flows. It's where the people you need, the information you share, and the tools you use come together to get things done.
  • In this role, I worked on a cross-functional team and used my deep understanding of web technologies to improve the Slack.com experience with a key focus on usability, performance, and accessibility.
  • Developed the top 3 pages visited by sales leads creators — Homepage, Contact Sales, and Enterprise
  • Technical lead for a cross-functional team of 5 engineers responsible for the Salesforce & Slack acquisition web updates
  • Mentored my team's first summer engineering intern and received positive feedback from my pillar's director
  • Lead developer and maintainer for the Contact Sales form — the largest driver of lead generation on the web
  • Helped generate 11K+ unique leads, 500K+ visits, a 99.7% success rate, and $85 million+ in pipeline revenue generated (~90% of all marketing pipeline revenue comes from Slack.com, and ~80% of that is from this form) through one year of the contact sales form
  • Influenced $15M in the pipeline and 7.7M web impressions as lead engineer for Reinvent Work campaign
  • Awarded a spot bonus for my leadership work in organizing a team offsite that received a lot of positive feedback on the format and content
  • Recognized with a company award ("Win of the Week") for setting up React training with the creator of React Router for over 30 senior+ engineers
  • Awarded a merit bonus for my leadership work with the Fuego ERG which I co-founded and led during the pandemic
  • Organized 13+ workshops for the Fuego ERG, with active membership increasing by 4x
  • Led one of the largest D&I recruiting events — "Turning Failure Into Fuego" for Earthtones ERG
  • Organized personal branding workshop starring my co-worker Mina Markham for Earthtones ERG
  • Early tech stack: PHP (controllers), vanilla JS/CSS (view), MySQL (model), Smarty and Handlebars (templates), XHP
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Let’s Work Together 💼

8+ years of software engineering experience, from startups to enterprise. Open to speaking, advising, and collaboration opportunities.

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